Rotten Tomatoes is an American movie review site started in 1998. It was originally made to access movie reviews from critics. In the old days, it wasn’t very popular. It was masked by more well know websites like IMDB.com and Metacritic.com.

Brand awareness implies the degree of customer recognition of a product or service. Analyzing the research reveals that customers were less likely to buy products from brands they didn’t recognize or had a small online presence.